Hi, I am Alli Axford.

As a young girl, I was always fascinated with fashion and was lucky enough
to have a mother 
who taught me to cut patterns and sew.

My passion later led me to a wonderful career as a model and then later a makeup artist once 
I realized I would look at a woman's face and picture how I would create a makeup to her best advantage. 

This then lead me to create my own line, Lala Lovely, something that is not mass produced 
but practical for everyday use and affordable.

There is nothing more magical than to see a woman transform as she sees herself
 in a way she never thought was possible to be that beautiful!